Ayush Gupta, the visionary driving Ora Tobacco, hails from a lineage of accomplished entrepreneurs in India. With a tenacious entrepreneurial spirit and a resolute determination to make a lasting impact in the business world, he embraces the path laid by his forefathers who had left an indelible mark across various industries. Ayush's foray into entrepreneurship commenced with the establishment of Ora Tobacco FZE, a testament to his unwavering commitment to preserving the family legacy and crafting a brand destined for enduring success.

Ayush Gupta’s ambitions for Ora Tobacco extend beyond geographical confines. He aspires to elevate the brand into a household name, cherished and recognized by consumers worldwide. Leveraging his expansive network and deeply rooted connections within the business landscape, Ayush envisions Ora Tobacco as a global stalwart in the tobacco industry.

In 2017, Ayush Gupta earned his Bachelor of Business Administration degree, majoring in Entrepreneurship, from PACE University, New York, USA. Since embarking on this remarkable journey in the tobacco industry in 2021, he has consistently dedicated himself to establishing new benchmarks of excellence, innovation, and quality for Ora Tobacco. His resolute commitment to the brand's success exemplifies his entrepreneurial spirit and underscores the enduring legacy he is crafting within the realm of business. Under his astute guidance, Ora Tobacco is on a trajectory to become a distinguished and globally acclaimed name in the industry.